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Lodging Tax Board unveils branding strategy

Posted: Tuesday, May 14th, 2013

Photo/ Bud Patterson - County Commission Chairman Jim Hudelson presents the National Travel and Tourism Week proclamation for Goshen County during last Tuesday’s Travel Rally Day.

TORRINGTON – During the Goshen County Travel and Tourism Rally last Tuesday at the Homesteaders Museum, Patrick Zimmerer, president of the Goshen County Lodging Tax Board, unveiled the initial strategy for the branding campaign the board began last year.

“We want to create a unified message for our county,” Zimmerer said, “and to use this message to enhance travel and tourism in the area.”

For the complete article see the 05-14-2013 issue.

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